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Monday, 11th March 2019
Amb. Tibaleka and Hon. Godfrey Kiwanda at the ITB Berlin, 8 March 2019
H.E. Ambassador Marcel R. Tibaleka has encouraged tour operators to take advantage of ITB Berlin, one of the largest expos in the world, to network and get new business. He said this while attending this year's ITB Berlin that runs from 6th to 10th March 2019. 

Amb. Tibaleka held a meeting with Hon. Godfrey Kiwanda, Minister of State for Tourism, Wildlife and Antiquities, who is leading Uganda's delegation to ITB Berlin to promote Uganda as the number one tourist destination and to network with other exhibitors. The delegation includes Mrs. Grace Aulo, Commissioner Tourism, officials from the Uganda Tourism Board (UTB) led by the new CEO, Ms. Lilly Ajarova, Uganda Wildlife Authority (UWA), 30 Ugandan tour operators, 14 hoteliers led by Mrs. Susan Muhwezi, the Chairperson of Uganda Hotel Owners Association (UHOA) and over 10 other independent trade visitors. The companies represented at the fair from all over the world include hotels, tourist boards, tour operators, system providers, airlines and car rental companies.

Hon. Kiwanda said Uganda's participation at the ITB Berlin and other related International travel fairs was premised on the need for continuous investment in aggressive marketing in order for the tourism sector to achieve the projected growth rate.

Tourism is currently Uganda's leading foreign exchange earner, bringing in excess of US$ 1.45 billion annually.

Ms Ajarova, pointed out that the trade fair was a great opportunity for Ugandan tour operators to attract new business given the high profile as well as large number of participants that grace the event every year. She added that ITB-Berlin was without a doubt of invaluable importance to Uganda given that Germany is one of our top source markets. She said, "We believe that at this trade fair, our tour operators will be able to get bookings as well as get connections to new markets. Exhibitor satisfaction at ITB Berlin over the years has stood at over 90%, which is a sign of effective delivery on business."

Source: Uganda Embassy, Berlin